KI bei finway

AI at finway: More Than Just a Buzzword

Norman Rohr, CEO finway
  • Norman Rohr
  • 01.12.25
  • 5 min read

Customer benefits and user experience are our top priorities

Artificial intelligence is everywhere. It sometimes feels as though every company worth its salt is advertising AI features. Yet, it often remains unclear what concrete benefits these technologies bring to day-to-day business. In the finance sector and accounts payable, in particular, there’s a lot of talk about AI, but few are using it to create real value for their customers.

At finway, we have been using artificial intelligence since our founding—not as a marketing gimmick, but as an integral part of our solution. For us, customer benefit and an outstanding user experience always come first. AI is a means to an end, designed to make processes simpler, faster, and more secure. In this article, we’ll show you how AI can revolutionize the purchase-to-pay (P2P) process and how we at finway have taken this path step-by-step to offer a well-designed and valuable solution today.

Why AI in Accounting is Often Misunderstood

“In the finance world, artificial intelligence is like teenage s**… Everyone is talking about it, few people are doing it… and those who are doing it are usually doing it badly.”

This sentiment, loosely based on Steve Gibson’s famous quote, hits the nail on the head. The hype around artificial intelligence leads companies to quickly implement solutions without understanding the actual needs of their customers. The result is often complicated features that create more problems than they solve.

Our Head of Product, Alex Palaioroutas, puts it perfectly:

“In 99.5% of cases, AI delivers perfect results. But when AI is wrong, it’s spectacularly wrong.” 

This insight has shaped our approach from the very beginning. Instead of betting on flashy but unreliable AI features, we have focused on proven, pragmatic use cases that make a tangible difference in the daily operations of small and medium-sized enterprises (SMEs).

Our Journey to Intelligent Automation: The Three Stages of AI Implementation

We didn’t integrate AI into all areas of our software overnight. Our approach has been a gradual process, guided by complexity and immediate customer value. This journey can be divided into three phases.

Stage 1: Specific Solutions for Immediate Efficiency Gains

We began with targeted, small-scale applications designed to eliminate recurring and error-prone manual tasks. The focus here was on intelligent data capture.

Use Cases:

  • Automated Document Reading: Invoices, purchase orders, and delivery slips arrive in various formats and qualities. Our AI-powered OCR (Optical Character Recognition) automatically and reliably extracts all relevant data—such as supplier, invoice number, amounts, and individual line items. This works even with multi-language documents or poor scan quality.
  • AI-Powered Search: Instead of digging through folders and archives, you can simply search in finway for a supplier, a product name, or an invoice number.

These specific solutions create a solid foundation by improving data quality and drastically reducing manual data entry.

Stage 2: Automated Workflows for Seamless Processes

Once the data is digital and structured, entire process chains can be automated. In this phase, we used AI to optimize collaboration between teams, departments, and locations.

Use Case:

  • Intelligent Approval Processes: Instead of manually forwarding invoices to the right person, our system uses criteria like cost center, department, or supplier to identify who is responsible for approval and automatically initiates the workflow.

By automating these workflows, processes not only become faster but also more transparent and less prone to errors.

Stage 3: Complex Applications for Strategic Insights

In the most advanced stage, AI goes beyond simple process automation. It becomes an intelligent assistant that recognizes patterns, highlights risks, and provides well-founded forecasts.

Use Cases:

  • Pattern Recognition (e.g., 3-Way Matching): The AI matches purchase orders, delivery slips, and invoices at the line-item level (3-way match). It immediately detects discrepancies in quantities or prices and flags the corresponding documents for review.
  • Analysis and Forecasting: By analyzing all financial data, the AI can create precise forecasts for cash flow and liquidity. It provides you with a real-time outlook on your budget status, supporting you in strategic financial planning.

These complex applications transform your finance department from a reactive administrative unit into a proactive, strategic partner for the business.

The finway Approach: Customer Value Before AI Hype

As you can see, for us, AI is not an end in itself. Every feature we develop must provide a clear answer to the question: “What problem does this solve for our customers?” We believe that the best technology is the one you don’t even notice—because it just works and makes your workday noticeably easier.

Our years of experience have shown that a gradual and thoughtful approach is the key to success. We deliberately chose to start with simple but extremely useful functions and slowly increase the complexity. This allowed us to ensure that our AI solutions are not only powerful but also reliable, understandable, and easy to use.

For SMEs like yours, finway is the ideal entry point into the world of AI-powered financial processes. You benefit from a quick implementation, a low investment, and direct, measurable results—such as up to 6% direct cost savings in purchasing and 77% less maverick buying.

Take the Next Step

Are you ready to unlock the potential of artificial intelligence for your accounts payable and purchase-to-pay process? Discover how a well-designed automation solution can help you save time, reduce costs, and gain full control over your spending.

Speak with our sales team today and find out in a no-obligation demo how finway can transform your financial processes.