fairment has been around for over 10 years now and has big ambitions. What’s essential for that, of course? Well-established financial processes that support the company’s growth. On board? finway.
Founded in 2015
Supplier of fermented foods, DIY starter kits, and dietary supplements
About 30 employees
fairment is a Berlin-based health tech and e-commerce company founded in 2015 by Paul Seelhorst and Leon Benedens. As one of the leading providers in the German microbiome health market, fairment offers a wide range of fermented foods, DIY starter kits, and dietary supplements—including kombucha, kefir, miso, sourdough, probiotics (SuperMikroben®), prebiotics, and enzyme formulations. The mission: to improve the lives of over 5 million people in Europe by 2030 through a strengthened microbiome.
Challenges
Solutions
fairment processes between 300 and 400 invoices per month. Manual forwarding and approval processes via Slack or phone—all of which were very time-consuming and unstructured. On top of that, there was no real-time visibility into costs.
The goal? To streamline processes and reduce manual effort.
So a solution had to be found.
The solution? finway.
When Katrin took over accounting responsibilities, finway was already in use—but far from reaching its full potential. The real challenge for Katrin was to recognize how much untapped potential remained and then systematically unlock it.
A good financial tool must centralize all relevant processes, minimize manual effort, and be intuitive enough that all employees – not just the finance team – can use it with ease.
fairments’ requirements for the new expense management tool:
The biggest advantage is the central consolidation of all financial processes. For fairment, the new real-time cost center transparency is particularly valuable.
Katrin sums it up:
“We no longer have to wait for our tax advisor’s business analysis report to understand our costs in retrospect—we can see them directly in finway.”
Even the little helpers make a big difference:
“Receipts, approvals, and comments when things aren’t clear—all in one place. No more back-and-forth via Slack or phone.”
To further improve efficiency, fairment (particularly Katrin) and the finway support team are working to transition the processes from supplier-based to cost-center-based preliminary account assignment.
Who works with finway at fairment?
All employees use finway – for reimbursements, submitting invoices, and using finway corporate cards. As the sole employee in the accounting department, Katrin is the primary user. Team leads and department heads are regularly involved as approvers, and the purchasing department makes particularly heavy use of the tool.
It’s an open, collaborative relationship, with mutual, respectful feedback – a definite win-win for both sides.
The interaction with the finway support team is a major plus for Katrin. Katrin took over financial accounting and working with finway from a colleague and is currently engaged in an intensive, helpful exchange with our team to ensure she uses finway efficiently from the ground up. The key takeaway: Without a deep understanding of the product – which the support team actively and personally provides – enormous potential remains untapped.
Since Katrin hadn’t gone through a formal onboarding process with finway (finway was already in use when Katrin took over accounting responsibilities), she actively worked with the finway team to catch up on it.
The bottom line? The better you know finway, the more you’ll be able to unlock its full potential.
Katrin, how would you describe finway in one word?
“As our team grows, so does the volume of data processed by finway. That’s exactly why it’s so important to establish the right structures now—so that finway can grow alongside fairment.”
fairment has big ambitions: By 2030, finway aims to help improve the lives of over 5 million people in Europe. With a growing team and increasing transaction volume, finway will be a key component of this journey.
Specifically, the next steps are as follows:
finway is user-friendly, intuitive, and is continuously being improved based on user feedback—for example, the integration of the Amex credit card or the upcoming integration of self-generated receipts directly into finway. Katrin’s recommendation applies to all companies with a similar volume of invoices, regardless of industry.
Would you like to learn more about fairment? Click here to Website.
Do you use multiple tools as well? Schedule a demo today to find out if finway can help you streamline your financial processes.
We will be happy to find that out in a meeting with you. A few points for orientation – finway is suitable for companies that:
Does this sound like you? Then schedule a free demo now! Our experts will guide you through finway in 30-45 minutes and work out the potential for your company with you.
